Artworks that incorporate audiovisual elements, are vulnerable to hardware and software malfunctions, technical obsolescence, data loss and are therefore prone to misinterpretation and improper installation. Because of their intricate relationship with time, space, and concept, their care requires a blend of technical knowledge, conservation practices and a deep understanding of artistic intent. Media Art Care is an initiative founded by Rea, bringing years of international experience in the field of media art management and conservation to Athens. Its mission is to raise awareness on matters regarding the acquisition, the presentation and the documentation of these dynamic artworks, while offering conservation services to museums, archives, collections and artists.
Unlike traditional art forms like paintings, media artworks must be installed in order to “come to life” and be experienced by the public. But their dependence on technology does not make them any less part of our cultural heritage. Media Art Care works to ensure that these works can continue to be experienced by future generations, while staying true to the artist’s vision.
